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Which statements are true of portfolio analysis? Multiple select question. It helps develop the marketing mix for each SBU. It is a technique that helps
Which statements are true of portfolio analysis? Multiple select question. It helps develop the marketing mix for each SBU. It is a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products. Its purpose is to determine which SBU or offering generates cash and which one requires cash to fund the organization's growth opportunities. It helps allocate resources to products based on growth opportunities. It helps evaluate a firm's various products and businesses
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