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Which strategy utilizes the concept of think globally, act locally?
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The strategy that utilizes the concept of think globally act locally is known as Glocalization Glocalization refers to the adaptation of global produc...Get Instant Access to Expert-Tailored Solutions
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Global Marketing
Authors: Warren J. Keegan, Mark C. Green
9th edition
013413818X, 134138183, 9780134138138 , 978-9352865284
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