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Which strategy would a marketing manager most likely use to increase the sales of a high - involvement product? a . Promotion to the tanget
Which strategy would a marketing manager most likely use to increase the sales of a highinvolvement product?
a Promotion to the tanget market should be extensive.
b Link the product to a lowerinvolvement issue to create publicity.
c Institute a price increase on the item in question.
d Focus on the package design of the product so that it will be cye catching and easily recognized on the store shelf.
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