Which task does NOT belong in the planning phase? Idea screening Marketing mix Marketing strategy Business analysis Question 41 The world's leading cloud-based customer relationship management software platform used by salespeople is Sales Cloud. Microsoft Cloud. Amazon Cloud. Salesforce. Which of the following is NOT one of the reasons marketers work to build brands? Brands support product extensions. Brands reduce marketers' efforts. Brands protect against competition. Brands can enable premium pricing. The product life cycle curve can help marketers determine pricing. In general, as a product matures, the price will go down as all profits have been realized in a product, and the firm is moving to harvest the remaining value. costs to make the product go down as it matures. competitors exit the market. inelastic prices are now becoming more elastic. Your firm is about to introduce a new product, and it is important to get a commanding share of the market to be able to set the standard. The development team believes it could add features to the product later, if needed. The firm has moved to a product development strategy and this is the first roll-out, so it is important to succeed. What would be the appropriate pricing strategy? Market-based pricing Developmental pricing Penetration pricing Incremental pricing Question 50 2 pts Direct marketing differs from direct response in that it is costly and highly dependable. relies on data collection and analysis. is personalized. presents information at the individual level. Which task does NOT belong in the planning phase? Idea screening Marketing mix Marketing strategy Business analysis Question 41 The world's leading cloud-based customer relationship management software platform used by salespeople is Sales Cloud. Microsoft Cloud. Amazon Cloud. Salesforce. Which of the following is NOT one of the reasons marketers work to build brands? Brands support product extensions. Brands reduce marketers' efforts. Brands protect against competition. Brands can enable premium pricing. The product life cycle curve can help marketers determine pricing. In general, as a product matures, the price will go down as all profits have been realized in a product, and the firm is moving to harvest the remaining value. costs to make the product go down as it matures. competitors exit the market. inelastic prices are now becoming more elastic. Your firm is about to introduce a new product, and it is important to get a commanding share of the market to be able to set the standard. The development team believes it could add features to the product later, if needed. The firm has moved to a product development strategy and this is the first roll-out, so it is important to succeed. What would be the appropriate pricing strategy? Market-based pricing Developmental pricing Penetration pricing Incremental pricing Question 50 2 pts Direct marketing differs from direct response in that it is costly and highly dependable. relies on data collection and analysis. is personalized. presents information at the individual level