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Which term refers to marketing communication activities in which a short-term incentive is offered to induce the purchase of a particular good or service? Question
Which term refers to marketing communication activities in which a short-term incentive is offered to induce the purchase of a particular good or service? Question 17 options: publicity sales promotio
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Strategic Management and Competitive Advantage Concepts
Authors: Jay B. Barney, William S. Masterly
4th edition
978-1305393462, 1285861981, 2901285861981, 1305393465, 9781285861982, 978-0132555500
