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Which term refers to the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused? Question 33 options: promotional
Which term refers to the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused? Question 33 options: promotional selling creative selling
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Foundations of Operations Management
Authors: Larry P. Ritzman, Lee J. Krajewski, Manoj K. Malhotra, Robert D. Klassen
3rd Canadian Edition
132317532, 978-0133076783, 133076784, 978-0132317535
