Which trade theory states that for products where economies of scale are significant and represent a substantial amount of world demand, the first movers in an industry can gain a scale based cost advantage that is not available to late entrants Which trade theory states that for products where ec...

The trade theory that states that first movers in an industry can gain a scalebased cost advantage d ...

Which trade theory states that for products where economies of scale are significant and represent a...

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Global Marketing management

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