Question
Which type of ad would you recommend for reMarkable? Make sure to indicate the intended B2B or B2C segment. https://remarkable.com/ Briefly describe or draft key
Which type of ad would you recommend for reMarkable? Make sure to indicate the intended B2B or B2C segment.
https://remarkable.com/
- Briefly describe or draft key elements of the ad.
- Is the primary ad goal affective, cognitive or behavioral?
- What is the major type of communication media you recommend for the ad? Make sure to support your choice.
- Which ad vehicle would you recommend for the ad and why?
- How would you evaluate the ad's effectiveness?
- How would you integrate the ad with other forms of marketing communication, such as personal selling?
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
