Which type of ad would you recommend for reMarkable? Make sure to indicate the intended B2B or B2C segment.

https://remarkable.com/

• Briefly describe or draft key elements of the ad.
• Is the primary ad goal affective, cognitive or behavioral?
• What is the major type of communication media you recommend for the ad? Make sure to support your choice.
• Which ad vehicle would you recommend for the ad and why?
• How would you evaluate the ad's effectiveness?
• How would you integrate the ad with other forms of marketing communication, such as personal selling?