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Which types of links are you trying to build when using link reclamation? Turning other websites' non - linking mentions of your brand into links

Which types of links are you trying to build when using link reclamation?
Turning other websites' non-linking mentions of your brand into links
Correcting inbound links that may be misspelled or point to the wrong page
Getting websites to change a link from being directed to your competitor, to being directed to your website
Getting a website currently linking to your home page to link to a deeper page instead
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