Question
While arriving at the expected cost for a successful new product launch, it is not necessary to account for the cost incurred on the products
While arriving at the expected cost for a successful new product launch, it is not necessary to account for the cost incurred on the products that were eliminated at various stages of the new product development process
True or false?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
