Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

While most outdoor social activities like heading to the mall and meeting up with friends have resumed, many people continue to work from home. This

While most outdoor social activities like heading to the mall and meeting up with friends have resumed, many people continue to work from home. This means that we are spending a lot of time in our seats, and without the daily commune to and from the office, few can claim to be really active. These days, gyms are conducting paid classes held over video conferencing app Zoom or in classes at their studios, attended by a limited number of participants.

Question: Examine the fitness and gym industry in Singapore then discuss, with supporting evidence, whether it is in the maturity stage of its product life cycle (PLC). Suggest three (3) marketing strategies (Market modification, Product modification and Marketing programme modification) that Dennis Gym can adopt to increase its customers and sales revenue.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Contemporary Business

Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer

1st Canadian Edition

978-1118161739, 1118161734

More Books

Students also viewed these Marketing questions