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While technology continues to advance at a rapid pace, it is often said that technology can help a business create a competitive advantage. However, if

While technology continues to advance at a rapid pace, it is often said that technology can help a business create a competitive advantage. However, if everyone is implementing the same technologies

(

.

.,

cloud services like servers, file storage, virtualization, data management, etc.

),

does technology really provide a competitive advantage?

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