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While there are a variety of strategies across industries, most fall under four basic categories: ( 1 ) Market penetration strategies emphasize selling more existing
While there are a variety of strategies across industries, most fall under four basic categories: Market penetration strategies emphasize selling more existing products and services to existing customers. Product development strategies involve creating new goods or services for existing markets. Market development strategies focus on selling existing products or services to new customers. The targeted new customers could be a different gender, age group, or international market. Finally, diversification strategies involve offering new products that are unrelated to the existing products produced by the organization.
Group the each company decision by the appropriate strategy. Move each label to the correct drop zone box.
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