While this initiative was created with Black mothers in mind, from a consumer behavior standpoint, it is important to remember that this message may not resonate with all Black mothers in this subculture because

it is not a large enough subculture.

large variations exist within each subculture, and subcultures may have overtapping attitudes and behaviors.

no variations exist within each subculture, and subcultures should not have overtapping attitudes and behaviors

it is too large of a subculture.

many Americans identify with only $1$ subculture.