Question
While working on the variables affecting the channel structure, you need to think of how these variables influence the length of the channel structure (i.e.,
While working on the variables affecting the channel structure, you need to think of how these variables influence the length of the channel structure (i.e., long vs. short).
fill out the work sheet.
| Variables | Channel Structure | |
| Market variables | Market geography | |
| Market size | ||
| Market density | ||
| Market behavior | ||
| Product variables | Bulk & weight | |
| Perishability | ||
| Unit value | ||
| Degree of standardization | ||
| Technical vs. Nontechnical | ||
| Newness | ||
| Product prestige | ||
| Company variables | Size | |
| Financial capacity | ||
| Managerial expertise | ||
| Objectives & strategies |
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Managerial Accounting An Integrative Approach
Authors: C J Mcnair Connoly, Kenneth Merchant
2nd Edition
099950049X, 978-0999500491
