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Whirlpool Corporation has 59 manufacturing and technology centers around the world and sales in some 170 countries. Senior management has a vision of Whirlpool appliances

Whirlpool Corporation has 59 manufacturing and technology centers around the world and sales in some 170 countries. Senior management has a vision of Whirlpool appliances in “Every Home . . . Everywhere with Pride, Passion, and Performance.”

Discuss Whirlpool’s two reasons why they have formulated a diversification strategy. Analyse Whirlpool’s products and apply the BCG matrix .

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