white a Research Analysis Paper on how a market research organization can transition to a digital economy enabled by digital technologies.

Questions

1. Propose a title for the inquiry

2. Executive summary/Abstract

This section should comprise a brief overview of the case, giving a brief background and

noting any important assumptions made

3. Introduction (Approx. 1.5 Page)

- Identify the decision maker/s. Describe key digital transformation issues/challenges

currently facing the decision maker.

4. Case Context Analysis (Approx. 2-4 Pages)

- Context: In the first part of this section, provide a background to the

organization/country/sector/etc. which is the focus of your analysis.

5. SWOT Analysis & Business Model Innovation (Approx. 3 5 Pages)

6. Organizational Architecture for the Proposed Business Model (Approx. 1.5 2 Pages)

- Evolution of Organizational Structure: Using ideas based on the Viable System Model

(VSM),

7. Conclusion and Recommendations (Approx. 1 Page)

- Conclusions: Focus on the implications of the proposed digital business model to the

problem that you sought to address.

8000 words