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White Rock's marketing plan for growing its business should address several questions about product, price, place, and promotion. Which of the following question would not
White Rock's marketing plan for growing its business should address several questions about product, price, place, and promotion. Which of the following question would not be addressed in making marketing mix decisions?
a Does White Rock have good supply chain relationships?
b Where is the White Rock brand in the product life cycle?
c Are the White Rock and Old Brooklyn brands high quality that enable price skimming or are the brands actually value products with low and penetration pricing?
d Should White Rock's distribution network be selective?
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