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Whither the Weather (Company): Forecasting 2016 Assess David Kenny's efforts to manage the mainstream television business and the new stream digital business at Weather Company.

Whither the Weather (Company): Forecasting 2016

Assess David Kenny's efforts to manage the mainstream television business and the new

stream digital business at Weather Company. What were the external and internal

challenges that he faced and how did he confront them? What might you have done

differently

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