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Who do you think Apple is currently targeting as the iPad's principle customers? Describe them as much as possible. What needs or wants do you

  • Who do you think Apple is currently targeting as the iPad's principle customers? Describe them as much as possible.
  • What needs or wants do you think Apple fulfills with its iPad product?
  • How does Apple tailor the iPad product, price, promotion, and distribution approaches to fit this target consumer?

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