Who is the intended target audience? 2) What messages in the advertisement are conveyed? 3) What elements
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Who is the intended target audience? 2) What messages in the advertisement are conveyed? 3) What elements of the advertisement are most closely linked to the target audience? 4) If the advertisement was redirected to appeal to a very different target audience, what elements would need to be changed? 5) Are there any aspects of the ad that might not resonate with a widely diverse audience; consider gender, sexual orientation, socio-economic status, disability, religion, etc.
Related Book For
Personal Financial Planning
ISBN: 978-1111971632
13th edition
Authors: Lawrence J. Gitman, Michael D. Joehnk, Randy Billingsley
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