Who Made Your Pants? is an ethical business that was launched in 2008 by Becky John because she really didn't like wearing clothes that were made in sweatshop conditions. The company makes underwear using traditional fabrics, like lycra and lace, which are bought from big underwear companies. These fabrics are unwanted materials which are normally thrown out as waste at the end of a season.

In 2014, Becky won Social Entrepreneur of the Year for her business that creates manufacturing jobs for women who have been excluded due to their status as refugees. She employs 8 women with refugee backgrounds from countries such as Sudan, Somalia and Afghanistan.

The company provides training and every new recruit starts by working on one style of underwear and then

moves onto the more complicated styles. The pants are handmade, and each woman has a1 specialist job like cutting, sewing or trimming so there will always be more than one person involved in the making of each piece of underwear. All profits the company makes go back into the business.

1. (a) (i) From the case study, identify one way that Who Made Your Pants is ethical

in its production. [2 marks]

(ii) Justify the importance of ethical production. [6 marks]

1. Who Made Your Pants sells its products online?

Explain the benefits of online selling (e-commerce)