Who Owns the Icehouse Reflection

Long before the word 'entrepreneur' became popular, the concept still existed. In the late 1950s, Glen Allan, Mississippi was a poor cotton community. For many, it was a time and place where opportunities were limited by social and legal constraints that were beyond their control. It was a time and place where few dared to dream. For most, the work was in the fields where the sun was hot, the days were long and the wages were low. It was an accepted way of life that had been passed down for generations and, from the time young Clifton Taulbert could walk, he too was expected to climb aboard Mr. Walter's field truck and find his place among his peers. Yet one man made a difference - an unlikely entrepreneur who defied convention and dared to dream. That man was Clifton's Uncle Cleve.

Who Owns The Ice House? delivers an important message, one that reaches into the past to remind us of the timeless and universal principles that can empower anyone to succeed.

Identify, demonstrate, and contrast the characteristics of entrepreneurs and intrapreneurs.

1. Describe and apply the core principles and market segmentation and targeting.