1. Who should your blog posts be targeted to?

   		A specific buyer persona.
   		Expert users.
   		A wide audience.
   		Millenials.
   		Your existing customers.

2. To understand your customer, you must:

3. 		Treat them all equally.
   		Hire a large staff to cover customer service calls.
   		Leave them on hold when they call.
   		Contact them often.
   		Do research, analytics and gain insight.

4. To enable multiple servers to use the same domain name ___________ is/are used.

   		DNS.
   		Subdomains.
   		IPv6.
   		IPv4.
   		IP addresses.

5. A great blog title (choose all that apply):

   		Should be four words or less.
   		Is important for search engines and humans.
   		Should take as much time to establish as writing the blog itself.
   		Generates more clicks if it is a numbered list.
   		Should not have words in square brackets.

6. QUESTION 17

7. Traffic is driven to your website and blog by:

   		Social media influence and banner ads.
   		Your advertising spend.
   		Offline marketing only.
   		Yahoo! search results.
   		Organic search traffic, paid advertisements, email campaigns, and social media posts.

8. Callbacks remain a common form of customer service, and:

   		Should be done within a week to be optimal.
   		Can be done when the customer service rep feels like it.
   		Can be frustrating to customers who need immediate assistance if they have no other option.
   		Allow the customer to cool down.
   		Are trusted by most consumers.

9. Google drives traffic to your website based on:

   		Content with high humour ratings, as determined by the Googlebot.
   		Alphabetic order of domain names.
   		Information that Internet visitors are looking for.
   		A proprietary random algorithm.
   		Flashy, eye-catching graphics.