Question
Who takes the most financial risk in a licensing relationship? Why? Why might a licensor require the licensee to have both minimum royalties and minimum
Who takes the most financial risk in a licensing relationship? Why? Why might a licensor require the licensee to have both "minimum royalties" and "minimum sales" due for each year of the term of the license contract?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
