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Whole Foods is a good example of a company that practices Conscious Capitalism. John Mackey, the CoFounder and CoCEO of Whole Foods, in his interview

Whole Foods is a good example of a company that practices Conscious Capitalism. John Mackey, the CoFounder and CoCEO of Whole Foods, in his interview for the Forbes, discusses how this new thinking, or conscious capitalism, of a conscious way of doing business is grounded in higher purpose and potentially higher profitability in the grand scheme of events (Schawbel, 2013).According to Anderson (2015), the four pillars of conscious capitalism are conscious leadership, stakeholder orientation, conscious culture, and higher purpose. To summarize each of the pillars: (1) conscious leadership is when companies aspire to be just like the leader in charge, following the integrity; (2) stakeholder orientation is about focusing on all of the possible stakeholders from employees to customers with big-in-the-future business progress kept in mind; (3) conscious culture is about being sensitive to the business's values and mission statement and having the integrity to follow regardless the profit; and (4) higher purpose is about believing into a higher cause, a positive change for the world (Anderson, 2015).

Whole Foods is dedicated to providing exceptional customer experience, this ties into the pillar of focusing on customers as stakeholders and being sensitive to business values. Employees also have opportunities for advancements, competitive compensation for their labor, etc. This ties into considering and serving employees as stakeholders. And, Whole Foods has a higher purpose by working with local communities to bring locally-raised produce to its shelves.

References:

Anderson, R. (2015). The 4 Principles of 'Conscious Capitalism.'Entrepreneur.Retrieved fromhttp://www.entrepreneur.com/article/246478

Schawbel, D. (2013). John Mackey: Why companies should embrace conscious capitalism.Forbes. Retrieved fromhttp://onforb.es/TXW6pi

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