why Airlines today are sitting on a goldmine of data, and harnessing this wealth of information can revolutionize decision-making processes across the industry. One of the primary areas where data and reporting capabilities can drive significant improvements in demand forecasting and revenue management. By analyzing historical booking data, market trends, and customer behavior, airlines can gain deep insights into demand patterns. This data-driven approach enables airlines to make informed decisions about pricing strategies, seat allocations, and revenue management practices. For instance, understanding past booking patterns allows airlines to optimize pricing based on demand fluctuations, adjust seat availability to maximize revenue, and deploy targeted promotional offers during off-peak times to stimulate demand