1. Why are digital marketing and the internet particularly beneficial to buyers?(5 points)
2. Describe the following:(5 points)
   1. e-commerce
   2. search-optimized design
   3. customer-centric design.
   4. cyber bait
   5. geo-targeting
3. Differentiate between content marketing and native marketing.(5 points)
4. Listed below are 5 different marketing strategies from the lecture.
   1. Explain each strategy as it relates toyour online experience.(5 points)
   2. Which 2 strategies are the most successful atreaching you? Why? (in your own words)(5 points)
   3. Which are the 2 least effective,for you? Why? (5 points)

The strategies include:

1. Interactive marketing
2. Content and native marketing
3. Location-based advertising
4. Blogs and newsletters
5. Email marketing