Why are employees' communication roles and communication responsibility important concepts to consider? Discuss what concrete measures need to be taken to commence the work of revising internal communication to influence employees' predisposition towards taking communication responsibility. What factors in the internal communication need to be prioritized, and why? After the initial discussion with your peers in the communication management team, what should you tell the CEO and the management group in order to convince them that you should go with your and your colleagues' ideas instead of those of the consultant