1. Why are industries fragmented? What are the primary ways in which companies can turn a fragmented industry into a consolidated industry?
2. What are the key problems in maintaining a competitive advantage in embryonic and growth industry environments? What are the dangers associated with being the leader in an industry?
3. What investment strategies should be made by: (a) differentiators in a strong competitive position, and (b) differentiators in a weak competitive position, while managing a companys growth through the life cycle?
4. Discuss how companies can use: (a) product differentiation, and (b) capacity control to manage rivalry and increase an industrys profitability.
5. What strategies might these enterprises use to strengthen their business models (a) a small pizzeria operating in a crowded college market, and (b) a detergent manufacturer seeking to unveil new products in an established market?