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Why are international markets so important to companies located in the US as well as other nations? Discuss the various factors that companies must consider
- Why are international markets so important to companies located in the US as well as other nations? Discuss the various factors that companies must consider in developing IMC programs for various countries.
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
