Why are many companies eager to jump into making a podcast series?

Group of answer choices

a) Podcasts are independent of media algorithms and help to diversify their media channels. 

 

b) Podcasts can be produced easily and quickly. 

 

c) Podcasts provide a permanent record, similar to a memo. 

 

d) Podcasts are useful for communicating information when a company is faced with a crisis or emergency.