Question
Why are personality traits of interest to marketers? What are psychographics? Discuss their use and potential limitations in a marketing context. What is the relevance
Why are personality traits of interest to marketers?
What are psychographics? Discuss their use and potential limitations in a marketing context.
What is the relevance of culture in psychographics and why is culture an important implication in the context of consumer behavior?
250 words please
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
