Why are so many more jobs placed through personal contacts versus ads? Multiple choice question. The ad approach is not successful because people immediately ask their friends for employment opportunities. The ad approach is not successful because the ads are for substandard jobs that are not for career people. The personal contact approach exceeds the ad approach because there is familiarity established with the potential employee. The personal contact approach means that the applicant already knows an employee and should be highly favored in getting the job