Why are store-based retailers aggressively pursuing sales through Internet channels?

What are the differences between a multichannel, cross-channel, and omnichannel retailer? Provide an example of each.

What aspects of omnichannel retailing would benefit you as a consumer?

Choose a retailer from whom you have purchased through multiple channels. Is it a multichannel, cross-channel, or omnichannel retailer? Justify your answer.

Using the same retailer that you chose in the previous question, how well have they integrated their operations across channels? How similar and different are their assortments and prices? Should they do these things differently? Why or why not?