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Why are very high gross margins so important? What is considered to be the minimum GM needed? Why? How do you calculate GM? Sure it's

Why are very high gross margins so important? What is considered to be the minimum GM needed? Why? How do you calculate GM?

Sure it's revenue minus something divided by the revenue.

What is the minus?

What goes into the minus?

Over time, does GM tend to go up, down, or stay the same? Why?

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