Why "Buy One Get One Free" Isn't a Great Deal

For many shoppers, a "buy one, get one free" deal is often too good to pass up. As this video shows, though, "BOGO" promotions aren't as special as many consumers perceive them to be.

Questions:

1. How do "buy one, get one free" deals sometimes deceive customers?
2. Why do retailers like Amazon show customers a product's original list price along with the discounted price?
3. Discuss sales promotions in general. Compare/contrast this type of sales promotions to other promotional tools (e.g. commercials). Consider objectives, costs, and how it can be integrated into a comprehensive, unified promotion message. Use examples from businesses you've seen using this strategy. Think about how it fits into their overall marketing campaign.