Why can Prada sell a handbag for $2,000 that costs the firm a little more to manufacture than the $200 bag sold at a department store? At the other end of the pricing spectrum, why would a consumer goods company provide a coupon that makes their new snack product all but free? We learned in the Elder Care scenario that there are a number of pricing strategies firms can use to achieve their marketing objectives. Do they want to build market share, create a perception of exclusivity, or simply get you to try those new cookies?

I chose a yoga studio as my marketing plan

Consider the product you are using for your marketing plan. How would you price it to achieve your objectives? Describe the pricing strategy you would use to introduce your product to the market, and why you selected that strategy over other options. Be very precise - you must use the correct terminology to receive ANY points.

Your analysis must include:

If your choice a long-term or short-term strategy?

What advantages or disadvantages do you foresee?

Suppose that sales are not meeting your objectives, what change might you make in your pricing?

As always, college level writing is expected and your post should be a minimum of 300 words.