Question
why consumers make the purchases they make and why they decide to either buy a product or not. Are there any factors affecting their decision
why consumers make the purchases they make and why they decide to either buy a product or not. Are there any factors affecting their decision making? explain it in a marketing knowledge in general
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
