Why did corruption in FIFA continue to persist for decades (before the arrests were made) despite public knowledge and media reports of bribery at the highest levels of the organization? Given that FIFA's office is in Switzerland, it is very easy to hide money from bribes in Swiss bank accounts due to the lack of transparency in the Swiss banking system. Soccer fans' lack of concern with FIFA's corruption. Lack of financial power of FIFA's major sponsors (Coca-Cola, Nike) over FIFA. Lack of accountability in FIFA's governance system