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Why did Kmart decline? Which marketing principle(s) did it neglect? What would you have done differently? How do you assess Kmart's merger with Sears? Compare

Why did Kmart decline? Which marketing principle(s) did it neglect? What would you have done differently? How do you assess Kmart's merger with Sears? Compare Kmart's performance with Target's what accounts for the performance differences? include APA reference.

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