Why did large numbers of consumers reject New Coke even though the new formulation scored higher in blind taste tests than the classic formulation?

A. Consumers felt tricked by the blind taste tests

B. The new formulation was in short supply after t was launched

C. Consumers found out the new formulation was higher sugar

D. Competitive ads from pepsi created resentment toward Coke

E. Consumers had an emotional attachment to the Coke brand