1. Why did Pepsi organize a competition in Philippines?
2. What was the success of such competitions in other countries?
3. What led to the failure in the system?
4. Who would you say is ultimately responsible for this failure and why?
5. If you were in charge, how would you have dealt with this situation?
6. Would it be a good idea to have these types of competitions in the future? Why or why not?
7. What can Pepsi do now, to improve their image in Philippines?