1. Why did PRAN opt for such detailed advertisements?What are the strengths and weaknesses of this approach?What other approaches to advertising UHT milk might PRAN have taken?Design some Alternative Promotional Strategies explaining in details if you are using Push or Pull Strategy and what is the justification of choosing that strategy. Also explain in details what Promotional Budgeting Strategies would you choose for this company and explain/justify why you choose that strategy. [Marks=10]