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Why did the design firm Unimark initially reject using Helvetica for the new subway signage? Group of answer choices They found Standard Medium easier to

Why did the design firm Unimark initially reject using Helvetica for the new subway signage? Group of answer choices They found Standard Medium easier to read at a distance. Helvetica's design was too outdated for the late 1960s. The high cost and limited availability of Helvetica. They disliked its association with popular brands like Target

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