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Why didn t the major brick and mortar booksellers negate Amazon s competitive advantage by just copying Amazon s website and recommender system? Multiple Choice
Why didnt the major brick and mortar booksellers negate Amazons competitive advantage by just copying Amazons website and recommender system?
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They lacked the necessary IT resources.
None of these answers are correct.
They believed it would steal sales from their physical stores.
They didnt have much purchase data.
All of these answers are correct.
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