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Why do companies hire mystery shoppers? Mystery shoppers are researchers posing as customers who gather observational data about a store. Companies also hire these shoppers

Why do companies hire mystery shoppers?

Mystery shoppers are researchers posing as customers who gather observational data about a store. Companies also hire these shoppers to study customer-employee interactions. What are four things companies might be interested in having observed or types of interactions they may want to see observed? (There are many - but you only need to give me 4).

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