Question
Why do companies position and reposition products? Please be specific. Explain the purpose of a Value Proposition and the role it plays within the strategic
Why do companies position and reposition products? Please be specific.
Explain the purpose of a Value Proposition and the role it plays within the strategic marketing planning process/the Marketing Mix development.
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
