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Why do firms need to target multiple segments? How it will affect the competencies of the firm.
- Why do firms need to target multiple segments? How it will affect the competencies of the firm.
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
