Why Do Managers Make Bad Decisions?

The CEO of Kwikee Shoppe, a chain of convenience stores, believes that some of his managers aren't making decisions as effectively as they could. He has hired you as a consultant to analyze the types of bias that could be causing poor decisions. If you can identify the biases that may cloud their judgment, then they can be made aware of these tendencies so they can improve their performance. You gather data about Kwikee Shoppe managers' most recent decisions.

Eloise has never stocked any organic products, and her sales have always been fine. She also doesn't see any reason to allow customers to pay with their smartphones, since cash and credit cards have always worked perfectly well. Other stores have started stocking bags of organic chips and have converted their cash registers to accept a smartphone payment system, and their profits have increased. However, Eloise thinks that making these changes would just be more trouble than they're worth.

Seeing what you want to see

Being influenced by initial impressions

Being influenced by emotions

Perpetuating the status quo